UmbrellaBrand · Education · Game

WAGZAKA day
connected by one name

An umbrella brand connecting education, games, and families. It brings JUMP, Quiga, and ZemiNa under one name to create a seamless day for every child.


The Question · What This Brand Seeks to Answer

What will fill a child's day?

When learning, play, and tools are scattered, families have to find their way all over again. WAGZAK brings learning, games, and tools together under one name, creating a seamless journey from one part of the day to the next.

3servicesJUMP · Quiga · ZemiNa
1nameUnder One Umbrella
2012onwardOperated Directly by CIRCUS COMPANY

01 / 09Problem & Promise
Problem

When services are scattered, the journey gets lost.

When learning apps, games, and tools are scattered across different places, families must repeatedly figure out what to use and where. Each may be excellent on its own, but without one name to connect them, the day becomes fragmented.

Promise

Scattered experiences, united under one name.

WAGZAK is the umbrella brand connecting education, games, and families, bringing JUMP, Quiga, and ZemiNa into one cohesive experience. We operate every service directly so the journey flows seamlessly from one to the next.

How the Umbrella Connects

This promise goes beyond sharing a logo. One team operates every service directly, genuinely connecting all three through a unified set of beliefs.



03 / 09How It Works — The User Journey in 3 Steps
01
Step · Choose

Choose

Find the right service for your child and family at a glance, all under one name.

02
Step · Join In

Join In

Families experience learning and games together, making them part of everyday life.

03
Step · Continue

Continue

Move seamlessly from one service to the next.

↓ The user journey in 3 steps — see the next section (Methodology) to learn how we power this flow

04 / 09Methodology — How the Umbrella Connects
Circus Play Engine

We do more than bring services together. We connect them.

An umbrella brand is more than a collection sharing the same logo. WAGZAK genuinely connects JUMP, Quiga, and ZemiNa through one belief, one operating team, one point of entry, and one shared language. This is how a company that operates its own services works—not one that simply builds them for others.

United by one belief

“Questions belong to people; answers belong to tools.” Before bringing the three services together, we align them around this shared belief. Different in form, they move in the same direction.

One belief

Operated directly by one team

We do not outsource the connection. One CIRCUS COMPANY team operates all three services, applying lessons from one directly to the others.

In-house operation

Connected through one entry point

Families should not have to start over each time. We design a unified journey under one name, enabling them to move naturally from one service to the next.

One entry, one flow

Growing together in 30 languages

An update to one service does not stop there. Shared language assets and an integrated operations engine help all 30 languages grow together, bringing more homes and classrooms under one umbrella.

Multilingual by default

05 / 09Who It's For — Children · Families · Teachers
01Children

Enjoy learning and play in one seamless flow, without wondering what to open next.

02Families

Choose and enjoy multiple services under one name, with the day flowing from a single place.

03Teachers

Find classroom learning tools in one place and use them together in 30 languages.

08 / 09Start — Value-Driven Conversion

Connect a child's day under one name.

Start in one place, and the next step follows naturally. We are always ready to recommend the right service mix for your home or classroom.